The Guild Lord can be found in the Guild Hall. He sells Guild Hall Services, which are upgrades to the Guild Hall. He offers the following services. Services are purchased from the Guild Lord and will carry over if the guild changes their Hall.
The Skill Trainer only offers Core Skills which are unlocked on your account.
The Weaponsmith can only customize your weapons. Note that this is the only way for PvP characters to customize PvE weapons, as there aren't any weaponsmiths in any other PvP areas.
Notes[]
You can only buy services for your Guild's Hall, not those of your Alliance.