GuildWars Wiki
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Territory refers to the area of the world that you would like to be playing in. When the game is first installed it will ask you to configure this. You can also change it from the game's startup screen after login (click Edit Account then choose Change Territory then click Next). You can only change your territory 5 times.

Currently, there are only three territories in the game: America, Europe and Korea.

Choosing a territory affects a few things:

  1. The other players in the territory will most likely speak languages you know.
  2. The other players will be around in the game in roughly the sames times you are.
  3. The servers that you will be playing the game on will be the servers of that territory. These servers are ideally optimized to service people in that territory. Playing in a territory that is hosted far from your actual location may cause lags while playing.
  4. When your territory has the Favor of the Gods you have access to all the benefits of that favor.
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